Content Management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format. The term is used in reference to administration of the digital content lifecycle; from creation to permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text. Various types of content management systems exist to meet the needs of users in a range of different industries. Content Management can consist of anything from managing a website’s digital assets to storing documents such as business plan, emails etc.
Content Management is used mainly in businesses such as healthcare, government contracting and fields with specific reporting requirements. And also used by financial institutions where transparency is critical. Having new content on your website not only has the ability to get your readers hooked but also has the ability to boost your ranking in the web searches.
With the help of our very talented tech support, we design all your web-based content using SEO tools like Google analytics, keyword planner and ad words which will boost up your website in Google searches and generate more traffic on your website.
Some of the practices we follow:
While writing your content we do a competitive analysis of your competitor’s content on social media which helps us write your content better.
We also come up with a publicity plan for your content, figuring out on what handles to post your content is just as important as writing the content.
Before writing your content the entire team responsible for content generation sits and brainstorms on new and innovative ideas to make your content more appealing to your readers.